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Fabric printing is the process of applying color to fabric to create patterns or designs. When fabrics are properly printed, the color bonded with the fabric to create a water resistant image that can be washed and reused. A variety of techniques including wooden blocks, stencils, engraved plates, rollers, or silkscreens can be used to print on fabric.
Fabric printing is categorized into four main styles:
- Direct printing is the process of using dyes and thickeners to fix the color on the cloth and print the pattern or image desired.
- Mordant printing uses a substance that sets dyes on fabrics by forming a complex with the dye that attaches to the fabric.
- Resistance dying uses a wax, which is printed onto the fabric and then the fabric is dyed, leaving the waxed areas free of the dye to create the image.
- Discharge printing uses a bleaching agent to remove dye from fabric to create an image.
Fabric printers are excellent for home furnishings, custom team apparel, outdoor fabrics, art reproduction, or promotional materials. When deciding on a firm for your fabric printing needs, consider a firm that does not have a minimum yardage requirement, applies finishes including softeners, starches, and chlorine and sun retardants, and offers custom fabric development services. Fabric printers should also offer a number of digitally prepared fabrics, full roll lengths, color profiled fabric selection, and color matching services. Use a firm with a reputable in-house product development team to incorporate digital printing into your business model. Also consider firms that offer sewing and finishing to create unique marketing materials.
Fabric printing can be an excellent way to create uniformity in the workplace by adding that special touch to work uniforms. It can also be a wonderful marketing tool for custom fabric shopping bags or other advertisement and marketing materials. Consider full-color and graphic design options to boost sales and increase customer base.