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Catalog printers help you prepare, print, and ship your catalogs worldwide. The information in your catalog should be clear and instruct the reader exactly how to order online, in-store, or on the phone. The catalog layout should be easy to follow and contain all of the necessary information on each product. A clear, simple product discription should be included for every product and service offered in the catalog. The catalog can be a useful tool to educate current and potential customers on the products and services your company has to offer.
Catalogs are an effective advertising and marketing campaign tool that can help to increase sales and bring in new customers. Catalogs can be used at trade shows, in show rooms, or as direct mailers.
Things to include in your catalog:
- Table of contents
- Company information including phone number, email address, and mailing address
- Clear descriptions of all products and services offered
- Use color or highlighted pages to increase sales on specific products or services
- Clear instructions on how to order in a variety of ways
- Information on sales or promotional products
- Pictures of products or services can help drive sales and draw attention to specific offers
Catalogs can often be printed in either digital or offset. High gloss finish and UV coatings are also available to increase the effectiveness and visual appeal of your catalog. A variety of color-printing options are available as well as styles of paper, folding, size, and finish.
A catalog printer will often ask you for the following information:
- Number of pages
- Cover ink colors
- Inside ink colors
- Cover paper finish
- Inside paper finish
- Hole drilling
- Turn around time
Consult with a reputable catalog printer to determine the best options for your company and ensure you receive the best deal available. Catalog marketing response rates can also be increased by adding variable data printing. Catalogs are an excellent way to boost sales, increase customer base, and strengthen current customer loyalty.